#814 Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (opens in new tab)

What happens when you’ve optimized everything… and growth still stalls? In this episode, Dan and Ian break down a powerful distinction most founders miss: the difference between optimization (making your business run smoother) and growth (finding and testing new paths to scale). They unpack insights from Growth Levers by Matt Lerner, a framework that helped PayPal and other startups unlock massive growth and why it still applies to bootstrappers today. You’ll also get a behind-the-scenes loo...