TMBA567: A Shopify Software Business Success Story (opens in new tab)

<p>We&#39;ve been devoting a lot of time to talking about software businesses in recent weeks.</p> <p>One of the reasons we are so fascinated by them is that despite how difficult it can be to start one, these types of businesses can have tremendous upside.</p> <p>Jordan Gal is the founder of CartHook, a software company that helps Shopify merchants present offers to shoppers at checkout.</p> <p>Jordan first reached out to us back in 2015 with an investment opportunity (and we turned him d...