TMBA564: The Knowledge Gap vs The Efficiency Gap Revisited (Again) (opens in new tab)
<p>We talk quite a bit on this podcast about services businesses and the sorts of problems that they seek to solve for their customers. </p> <p>You may recall that Eagan Heath joined us to share his thoughts about this back in 2018 on an episode titled "The Knowledge Gap vs. The Efficiency Gap Revisited".</p> <p>In that episode, we spoke about whether it is better to serve your customers by filling a "knowledge gap" and teaching them why they need your services or to fil...
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