#766 “I’m Scared to Raise the Price” (opens in new tab)

Dan & Ian talk to a listener who’s running a $1M D2C e-commerce business about the challenges and opportunities he faces as he plans for future growth and a potential exit down the road. They discuss topics like decreasing customer acquisition costs, increasing profit margins, the absolutely essential role of a CFO, and not letting your passion for the product get in the way of your growth. At the end of the call, Dan & Ian will recommend key next steps this founder should take in order to ...