Brendan Hopper, Matt Beane and I have a thesis, one that I've been sharing around lately, and we want CEOs and boards to hear it. (opens in new tab)

Brendan Hopper, Matt Beane and I have a thesis, one that I've been sharing around lately, and we want CEOs and boards to hear it. Before I get to the thesis, let's revisit Clayton Christensen's Innovator's Dilemma (ID), the theory he developed at HBS to explain why big companies often get eaten by upstarts during technology shifts. In short, the ID says incumbents serve their best customers so well, and tune themselves so ruthlessly for doing exactly what they do today, that they can't chase ...