Strait of Hormuz disruption threatens $94bn of global ad investment over next 18 months (opens in new tab)

Covers America’s emergency oil reserve is about to hit its lowest level since Reagan was in office

Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.

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