Canary Islands Sell Documentary’s Next Frontier: A ‘Goldmine’ of Untold Atlantic Stories (opens in new tab)

Soccer legend Pelé kneeling to tie his boots in the seconds before kickoff at the 1970 World Cup and the Puma brand on show is a legendary image; less well known is that it was engineered by a Canary Islander. Hans Henningsen, widely cited as a father of modern sports marketing, is now the subject of […]