Variety

Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms (opens in new tab)

Walmart is one of the nation’s more prominent advertisers, but, increasingly, it’s looking to become a bigger sell of advertising as well. The retailing giant, which offers video-advertising inventory around its stores and via its Vizio TV-manufacturing unit, said Tuesday that it intends to acquire Vibe.co, a platform that allows advertisers to buy and create […]

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