https://vercel.com/blog/how-kiko-milano-scales-for-black-friday (opens in new tab)

# How KIKO Milano scales for Black Friday **Published:** May 5, 2026 | **Authors:** Meghan Schaefer | **Category:** Customer stories --- ### KIKO Milano on Vercel: - Eliminated 3 weeks of Black Friday infrastructure prep - 75% decrease in app build times - Went from minimal releases to deploying multiple times per day --- KIKO Milano’s ecommerce team used to treat peak traffic as an operations project. Weeks before Black Friday, they had to manually scale AWS infrastructure and adjust a...