SERHANT.'s playbook for rapid AI iteration (opens in new tab)

# SERHANT\.'s playbook for rapid AI iteration **Published:** March 23, 2026 | **Authors:** Eric Dodds | **Category:** Customer stories --- ## Impact at a glance - Started with Next.js on Vercel, which made it easier to expand to a React Native iOS app without rebuilding their backend - Engineers focus on AI design and iteration instead of platform plumbing - Orchestrates OpenAI, Claude, and Gemini by task to optimize cost vs output - Scaled from an internal pilot to 800–900+ real estate a...