Saudi Arabia’s $1 Trillion Mirrored City Hits A Wall — The Tourism Bet Behind Riyadh Air Just Got Harder (opens in new tab)
Saudi Arabia’s mirrored megacity was supposed to help sell the kingdom as the next global tourism powerhouse. But with NEOM’s The Line now pushed beyond 2030 and other resort investments slowing, the travel demand behind Riyadh Air has gotten more challenging, as the country tries to figure out if it's still trying to out-Dubai Dubai.
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