“People aren’t drinking less, they’re bored of sameness”: This biz hit S$1M by being different (opens in new tab)

They started by mixing sour plum vodka at home, now they produce 1,800 bottles every month At every party, people would pull Alexander Cheong aside and ask the same question: can I get a bottle of that? The “that” was his homemade Sour Plum Vodka. Sick of alcohol brands that felt serious and disconnected from […]