When Brain Rot Goes Mainstream: China’s Meme-Filled Billboards Highlight A Different Approach To Advertising (opens in new tab)

The viral trend of self-deprecating humor that cuts through billboard advertisements in China is making people giggle. The TikTok’s native brain-rot memes are purposefully giving green-screen edits on city screens, replacing product pictures from major retail companies. Through internet humor, younger audiences that filter the world with approachability and humorous manners outweighs flawless, perfectionist branding […] The post appeared first on .