What Makes The Bristol Dockyards Rebrand By How&How Actually Work? (opens in new tab)

Bristol Dockyards just replaced one of Britain’s most recognizable heritage names with something that sounds, on paper, like a downgrade. The SS Great Britain disappears from the masthead. Brunel disappears too. Yet after spending real time with every visible piece of this identity, I think How&How pulled off one of the smartest rebrands of the […] The post appeared first on .