50 Years Without Apple (opens in new tab)

In light of Apple’s recent 50th anniversary, I have been thinking about what the world would look like had the company never existed. Specifically, I’ve been thinking about Ridley Scott’s famous 1984 commercial. While absurdly melodramatic, the ad points to a future antithetical to the one both Steves at Apple were trying to create, one where everyone each has their own personal computer that empowers them to whatever they wanted. While the book 1984 specifically portrays a dystopian communis...