Ferrari (opens in new tab)

Ferrari is the pinnacle of luxury scarcity — across its entire 79-year history, the company has sold just 330,000 cars at an average price today of $500,000. For context, Hermes sells that many Birkins and Kellys roughly every 2 years, and Rolex moves that many watches every 3 months. And yet this ultimate luxury product also lives under the same roof with a widely-beloved professional sports team… one with 400 million rabid fans from all walks of life who live and die by the Scuderia’s perfo...