TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications (opens in new tab)

Covered by PPC Land

One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse

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Covered in 3 articles

AI Overviews drain publisher traffic as ad tech's trust seals lapse

Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media

Publicis and The Trade Desk make up as ad tech's trust layer cracks