Edgar Wallace's Marketing Folly (opens in new tab)

In 1905, a little-known journalist named Edgar Wallace was determined to make his first novel impossible to ignore. The book was The Four Just Men, a thriller about a group of vigilantes who take justice into their own hands when the law proves inadequate. The novel would eventually become one of Wallace's most famous works and launch a long-running series. Yet its initial publication is remembered less for its literary success than for one of the most spectacular marketing disasters in publi...