Analytics IS Part of the Feature, not Separate! (opens in new tab)

An “Inconvenient Truth” about product is that you’re not going to nail it the first time. As a result a analytics isn’t an optional add on. It’s part of the feature! “the second inconvenient truth is that even with the ideas that do prove to be valuable, usable and feasible, it typically takes several iterations to get the implementation of this idea to the point where it actually delivers the expected business value..” - Marty Cagan