The Content Debt Problem (And Why You Should Audit Before You Create) (opens in new tab)

A few weeks ago I was reviewing our content calendar with my OBM. Standard end-of-year check-in, nothing unusual. Then she pulled up the newsletter queue in Ontraport. Over 100 newsletters. Fully written. Never sent. Not drafts. Not rough outlines waiting for someone to polish them. Finished newsletters, sitting in the system with zero recipients. A […]