Boyd Cycling Adds Upgrade Bikes in UK (opens in new tab)

Landrum, SC - June 23, 2026 - Boyd Cycling announces today the appointment of Upgrade Bikes for exclusive distribution of Boyd Cycling wheels across the United Kingdom. Upgrade Bikes, based in Horsham, England, has been distributing cycling goods for more than 30 years. Boyd Cycling's wheel range will soon be in stock and available to UK bike shops exclusively through Upgrade Bikes.