AI, identity and demand shifts take center stage as industry leaders confront a fast‑changing travel (opens in new tab)

Day 2 at Phocuswright Europe opened with a clear message: the forces reshaping travel are accelerating, and the industry must adapt with equal speed. From AI‑driven distribution battles to digital identity pilots, shifting demand patterns and new expectations for loyalty, the day delivered a steady stream of insight, debate and practical direction for the year ahead. Travel demand stays resilient as AI reshapes the path to purchase