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REI got roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blamed a Meta AI tool (opens in new tab)

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REI faced backlash over an Instagram ad showing a bike with two handlebars. The company said it was the result of a Meta AI tool.

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Meta’s AI Gave An REI Bike Ad Two Sets Of Handlebars, And Nobody Caught It For A Week