business-needs-vs-customer-needs-samsclub-milk (opens in new tab)

The curse of a designer. I can't go anywhere without seeing Norman's The Design of Everyday Things lessons in, you know, everyday things. And so when my wife brought home this Sam's Club milk jug the other day, it wasn't long before I pegged it as a perfect personification of the tussle between customer needs, business needs, and the product experiences we build.