design-sprint-vs-design-jam (opens in new tab)

"Design Sprint" has been contorted and somewhat abused over the years. For some it means a regimented 5-day process for answering specific business questions, for others it means open-ended exploration, and for others anything in between. Ambiguity on the purpose of a "sprint" leads to non-design stakeholders questioning the value of said sprint, among other issues. Here's the direction I gave my team earlier this year to use these specific terms.

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