https://www.cameronmoll.com/journal/design-what-ifs (opens in new tab)

One of Design’s greatest super powers is to ask “what if” and produce concepts that visualize this quandary.When we require Design to justify its work with the Big 3 — business priorities, roadmap scope, and data — we marginalize this super power and relegate Design to a reactive role. Yes, the Big 3 should drive most of Design’s work but not all of it. The most magical outputs sometimes come from the most unjustified inputs.Here are a few ways you can create space for What Ifs.