who-s-left-to-be-experts-on-design (opens in new tab)

It's often a mistake to believe design leaders must be experts of the products they lead. Yes, being a subject matter expert can be helpful. But that's not why they hired you. They hired you to be an expert on user psychology, how you tap into this with the most effective visuals, interactions, and content, and how you lead others to do the same with their peers and stakeholders. After all if no one else is an expert at this in your organization, who's left to do it?

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