Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend (opens in new tab)

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity. The post appeared first on .