Audi Unveils Secret Supercar, New Design Direction (opens in new tab)

Since taking over as Chief Creative Officer of Audi, automotive designer Massimo Frascella has made his goal clear: "Making our brand truly distinctive once again," he explains. "We want to shape a brand capable of inspiring desire and creating cultural impact."Frascella—who has put in shifts at Bertone, Ford, Kia and Jaguar Land Rover, where he was formerly Design Director—says that the Audi TT made a strong impression on him. "In 1998, when the first Audi TT arrived at a dealership in Turin...