JKR helps Schweppes rediscover its sparkle with a heritage-inspired redesign (5 minute read) (opens in new tab)

Schweppes has unveiled its largest rebrand in generations, introducing a new global identity, the heritage-inspired platform With Time Comes Taste, and the return of its leopard mascot Clive as it seeks to re-establish itself as a premium drinks brand rooted in more than 240 years of innovation. Drawing on historic design elements and its pioneering role in carbonated beverages, the refresh modernizes packaging and marketing while emphasizing craftsmanship, quality, and the growing demand for...