AliExpress Doubles Down on Live Commerce With Creator-Led Summer Sale Push (opens in new tab)

AliExpress is leaning hard into live shopping this summer, tapping over 100 US creators and livestreamers to drive product discovery during its summer sale running June 1–10. The campaign marks one of the platform's most aggressive moves yet to establish itself as a credible live commerce destination in the American market — and signals that … The post first appeared on <a rel="nofollow" href="