Amazon Expands FBA New Selection Program Benefits Starting July 30 (opens in new tab)

Amazon is sweetening one of its more overlooked seller incentive programs. Starting July 30, 2026, the FBA New Selection Program will offer larger fee credits, broader storage waivers, and lower referral fees for sellers launching new products, replacing the current version of the program with a more generous structure. If you have ever launched a … The post first appeared on <a rel="nofollow" href="