Commerce Agencies Are Buying Up Amazon and Walmart Specialists to Build Retail Media Scale (opens in new tab)

A quiet but accelerating wave of acquisitions is reshaping the commerce agency sector. Independent agencies focused on Amazon and Walmart marketplace management have become the primary targets, as larger commerce shops race to acquire deep platform expertise before the best specialists are taken. Private equity is providing much of the fuel, and the pace of … The post first appeared on <a rel="nofollow" href="