Etsy’s “Shop Other Jeffs” Campaign Takes a Direct Shot at Amazon Right Before Prime Day (opens in new tab)

Etsy is not subtle about who it is talking about. The company launched a new marketing campaign Monday called “Shop Other Jeffs,” timed to land right as Amazon's biggest sales event of the year approaches, and built entirely around the fact that thousands of Etsy sellers happen to share a first name with Amazon's founder. … The post first appeared on <a rel="nofollow" href="