Mother’s Day Outspends Father’s Day by Billions—Here’s Why (opens in new tab)

Every year, consumers show up for Mother’s Day with bigger budgets, broader participation, and more emotional urgency than they do for Father’s Day. In 2026, shoppers were expected to spend a record $38 billion on Mother’s Day, according to the National Retail Federation’s latest Mother’s Day survey. For Father’s Day, spending was also projected to … The post first appeared on <a rel="nofollow" href="