Temu Cut U.S. Ad Spend by Up to 95% on Most Platforms, But Its User Base Held Steady (opens in new tab)

Temu slashed its U.S. advertising budget across nearly every major social media platform in the first five months of 2026, responding to the end of the de minimis exemption and sustained tariff pressure on Chinese imports. Data from Sensor Tower shows the cuts were severe on most platforms, but the Chinese e-commerce giant is not … The post first appeared on <a rel="nofollow" href="