Journalism now starts with a scroll: Creating visual complements to reporting (opens in new tab)

Today’s news audiences often encounter journalism long before they ever visit a publisher’s website, discovering stories through social media feeds, short clips and mobile platforms. In this E&P Shoptalk, Newsweek Editor-in-Chief Jennifer H. Cunningham argues that video has evolved from a distribution tactic into an essential component of modern journalism, helping publishers reach audiences where they are while guiding them toward deeper reporting and understanding.