Yes to California's Bill to Ban Surveillance Pricing (opens in new tab)

Corporations harvest and monetize ever-growing amounts of our personal data, such as our and Surveillance pricing is bad for privacy, equity, and price transparency. So EFF , which would ban this creepy practice. How Surveillance Pricing Works In 2025, the Federal Trade Commission (FTC) published a . As a result of surveillance pricing, a business might offer two customers different prices for the same product, based for example on whether they are a new parent, or whether they live near a bu...