Tor Myhren speaks! Apple’s marketing man on a decade of shepherding the world’s most sterling brand (exclusive) (opens in new tab)

Tor Myhren is going to kind of hate this article. Because it’s about him, not his entire team. Because I want to talk about his shift from agency chief creative officer to leading marketing for the most pristine marketer on the planet, not to mention one of the world’s most valuable companies. Because I want to talk about how he’s been doing it for 10 years in an industry where brands change senior marketing executives as frequently as their socks. And because I want to start with the worst m...