Bluesky set out to fix social media. Now it’s running into familiar problems (opens in new tab)

In November 2024, when Trump won his second presidential bid, a wave of anxiety across America proved opportune for a burgeoning company. Bluesky saw a 500% surge in new sign-ups, reaching roughly 2.5 million active users on the microblogging platform at the time. It had also raised $15 million in that period ($100 million to date), buoyed in part by its open, “federated” infrastructure, which lets users control their feeds, move their identities across platforms, and sidestep centralized mod...