Soccer superstar Messi is bigger than ever thanks Lowe’s 10-foot inflatable statue (opens in new tab)

It’s the Skelly of soccer. Dozens of brands are using the 2026 FIFA World Cup as a chance to cash in on themed ads, products, and brand collaborations. But the home goods giant Lowe’s is doing something unique: debuting a 10-foot-tall inflatable of Lionel Messi for fans to put in their front yards.