Victoria’s Secret tests a blueprint for the future of Pink with a cozy, glossy new store (opens in new tab)

The closest thing to the idealized mall you recall either from personal memory or from cultural lore exists on a block in the Soho neighborhood of New York City New York Magazine aptly dubbed “tween row.” On a recent spring afternoon, tween girls outfitted in cable knit cardigans, pink camis, hoodies, and lowrise jeans, chatted with each other (or their willing parents) as they popped into favorite shops: Brandy Melville, Edikted, Princess Polly. As of May 14, tween row will get a new tenant ...