Brands, beware! Microdramas just might be the next metaverse (opens in new tab)

A young woman notices a pair of Crocs outside her neighbor’s apartment door. But there’s a huge problem. The Crocs don’t have a single Jibbitz charm. So she decides to take a charm off her own Crocs and put it on the shoes of her mysterious neighbor. That’s the start to Charmed to Meet You, a scripted microdrama that launched in February on the ReelShort app. Apparently inspired by a true story involving a Crocs employee, it chronicles a flirty dialogue told across five short-form episodes. S...