Fast Company

AI search is creating a new incentive system for media (opens in new tab)

Lakes of AI killing traffic to media sites. I’ve certainly poured . The basic fear: If your business depends on attracting as many eyeballs as possible to content on a website, AI will detour that gaze and point it toward its own summary of that content, resulting in far fewer people looking your way. There’s still a lot to be resolved with respect to the economics of AI scraping and how publishers will be compensated for that act. But however that plays out, it’s becoming clearer by the day ...

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