Barnes & Noble CEO comment about AI-generated books has social media rethinking the brand’s good will (opens in new tab)

Barnes & Noble has an incredible comeback story. In 2019, the American bookstore chain was facing bankruptcy, but it’s since returned to a position of growth: In 2025, the franchise opened 67 new stores across the United States, and 60 more are slated to open throughout 2026. But recent comments from the brand’s CEO have some social media users convinced Barnes & Noble is wasting all its good will. James Daunt, who took over the company in 2019, shared how he plans for Barnes & Noble to adapt...