Target sales and stock price are on an upswing this year. Is the retail giant finally poised for a comeback? (opens in new tab)

The Target boycott is ongoing but it might be having less of an impact. On Wednesday, the company reported first-quarter earnings that included successes like a 6.7% increase in net sales year-over-year (YOY). The $25.4 billion in net sales included a 24.5% jump in non-merchandise sales, like Target Circle 360 membership revenues and the Target+ marketplace. In that vein, Target saw its digital comparable sales rise by 8.9% thanks to a 27% jump in same-day delivery with Target Circle 360. The...