I recently talked to a marketer whose company added Claude to their org chart. Not as a joke, but as a real role, with defined responsibilities and a clear place in the workflow. I laughed at first, but the more I sat with it, the more it felt like a reflection of what’s already happening inside a lot of organizations, whether they’ve formally acknowledged it or not. According to McKinsey, regularly use AI in at least one business function. It’s clear that AI isn’t sitting off to the side any...

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