The power of personal branding (opens in new tab)

When I published The Most Powerful Woman in the Room Is You in 2019, I thought I was launching a book. I didn’t realize it at the time, but what I was actually building was a brand. In my first meeting with a creative director to design a simple website, she laid out a range of color palettes. Without hesitation, I chose red and pink. She laughed at how quickly I decided, but that moment became the foundation of everything that followed, first for my book and then for my brand. That decision ...