The marketing funnel is dead. Here’s what replaced it (opens in new tab)

The funnel is dead. Not evolving. Not disrupted. Dead. For decades, the Awareness-Consideration-Decision model anchored every marketing strategy deck. It worked because vendors controlled the information. Buyers had to follow the path you laid out. They needed you. Then AI happened. Buyers Arrive Already Decided What used to take weeks of vendor meetings and analyst calls now takes a single prompt. A buyer can ask ChatGPT or Perplexity for a vendor comparison, surface customer complaints, sum...