Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder (opens in new tab)

The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor. Before their feud with Baldoni, Blake Lively and her husband, Ryan Reynolds, were well-liked A-listers thought of as “down-to-earth nice.” They were also hot brand ambassadors. Ryan built and sold Aviation Gin to Diageo for $610 million in 2020 and Mint Mobile to T-Mobile for $1....